Tuesday, February 22, 2011

Spring Training, Sports Tourism, and Tourism Marketing

It's always enlightening to have Treasure Coast Sports Commission executive director Tom Colucci on the show. Tom has been committed to the promotion of sports tourism on the Treasure Coast for over a decade and he says he has seen lots of progress.

One element of progress Tom covered in this week's show was the return of the Florida Police and Fire Games. It's a great compliment to the Treasure Coast that a group as large as this one, has chosen to com back for another two years:  2011 and 2012.

So what's happening with the Vero Beach Sports Village? Tom filled us in on how the former home of the Los Angeles Dodgers is coming back alive with new initiatives and activities. He also shares his thoughts on Governor Scott's pledge to promoite not just sports tourism, but general tourism, to get Florida back on it's feet.

Another Treasure Coast tourism veteran shared the microphone with Tom, Rozeta Mahboubi, the executive director of the Martin County Convention and Visitors Bureau. Rozeta (aka Z) has strong feelings about trade shows and the value of this long-stay travel promotional platform as a destination marketing strategy. In addition to sharing the roster of recent shows she has attended, Rozeta explained the differences between, consumer shows, media shows and travel agent shows, and why they are all important.

Rozeta subscribes to a philosophy she coins as ROR. It's on the same wave-length as ROI (return on investment) but with a Z-factor. ROR? If you missed the show and Rozeta's ROR scoop, you're going to want to download last week's Talkin' Tourism show to hear it directly from Rozetta herself. It's definitely worth hearing.

Swashbuckler news, boating news, tournament news and what Treasure Coast marina was recently designated as a second departure point for this coming summer’s Bahamas Boating Fling Programme were all in the mix as well, so if you're here to download the show, enjoy and have a great week!

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