Thursday, February 19, 2009

Feb 20 show to focus on St. Lucie County tourism

This week's show will focus on tourism efforts in St. Lucie County and plug the Stuart Singlefin Showdown slated for March 14 and 15 at Stuart Beach. Special guests will include: George Byfield, CEO/Creative Director of Comet Creative, Inc.; Charlotte Lombard, Tourism Development Manager for St. Lucie County; James Turner, Executive Vice-President of the Grand Bahama Tourism Promotion Board; and Justin Beard, sufer extraordinaire and Communications and Marketing Director at the United Way of Martin County.

Byfield spearheaded the St. Lucie County TDC campaign “St. Lucie Florida-The Jewel of the Treasure Coast” and is the developer of the St. Lucie County Grand Bahama Island Twin Partnership.

The Grand Bahama Island Tourism Board assists the government in the promotion of Grand Bahama Island as a tourist destination and represents the private sector in marketing its respective properties, which have a partnership with the Board and are members. This is done through marketing campaigns which include generic television and radio commercials, collateral, and advertisements in publications (magazines, newspapers, etc.) and onshore promotions such as familiarization trips. Mr. Turner will explain more about his government's 'Twin' partnership with St. Lucie County.

Ms. Lombard will update listeners on other tourism news in St. Lucie County.

And Justin will fill us in on the two-day (March 14 and 15), family-friendly surfing contest presented by the City of Stuart and Ohana Surf Shop, that will benefit the United Way of Martin County's 2008-09 campaign fund.

Tune in tomorrow (February 20) to WPSL 1590 AM at 10 a.m. to listen to the show LIVE from the Captain's Lounge at Harborage Yacht Club & Marina.

Photo from Bahama Island - The Commissioner of St. Lucie County, Florida, Doug Coward and public relations and marketing executives visited Grand Bahama as guests of the Ministry of Tourism, as they seek to build business and tourism partnerships between St. Lucie County and Grand Bahama Island. Pictured from left are CEO, Comet Creative a public relations and marketing company based in Florida, George Byfield; President Comet Creative, Erica Byfield; Mr. Coward; Parliamentary Secretary in the Office of The Prime Minister, Senator the Hon. Katherine Smith who welcomed the Commissioner and his team during a courtesy call at her office and representatives from the Ministry of Tourism Faye Outlaw and Terrance Roberts. Photo: Vandyke Hepburn
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